Political Campaign – Print Advertising and Web Presence
Political campaign print materials and digital assets. We supported a number of political campaigns during the 2016 election cycle, including our very own Dana DeSantis – a candidate for the Brevard County School Board. Launching her campaign in January of 2016, our firm created all digital assets associated with this effort including the campaign website, social media accounts (Facebook and Twitter), and email campaign set-up and management.
Throughout the duration of this political campaign, DeSantis Digital Works, and DeSantis Media created all print materials on behalf of the candidate. These included event banners, walking cards, pre-election mailers, absentee ballot mailers, digital billboard artwork, and local newspaper inserts. We were also responsible for all event photography and videography associated with the print and digital assets.
DeSantis Media managed all social media accounts throughout the campaign.
Ranking high in search engines like Google and Bing is a combination of science and art. Most of all, it is an understanding of the techniques that provide your web presence the greatest chance of reaching the top of a customer search. In the age of the mobile device, this is particularly important.
As a business owner, you should continually put yourself in the shoes of the customer. Ask yourself this important question: When you search for a product, service or place, how often do you venture beyond the first page of Google? See the point?
You may have gone the DIY route for your business website. Newer companies and start-ups use this approach in an effort to minimize their initial outlays. You may have created a very nice looking site or paid ridiculous money to have one created for you. Answer this question… “is my site driving calls, bookings, and profit?” Remember, pretty does not always mean practical.