Search Engine Optimization
SEO – Search Engine Optimization
Search Engine Optimization or SEO is an often heard but seldom understood term. There are several keys to winning the “popularity” contests called Google and Bing. The keys to getting your business in optimum positions on these search engines rest in the ability to have your content properly optimized (described above) as well as other key factors. Chief among these are backlinks from other sites of authority within and outside your industry and well as local citations. Consistent citations among the proper directories coupled with strong backlinks help your site climb the search engine ladder. Without them, you have a cyber paperweight. Our team is well versed in the current metrics and proper SEO strategies that will help your business plant its flag at the top of the search mountain.
As pointed out in this SEO 101 article from moz.com, SEO is not only about the search engines, it is about understanding people and what answers they are seeking online. Consider search engines as “answer machines” that scour the internet to provide relevant content to answer the person’s question. From basic information to looking for specific products or services, your website’s ability to be relevant to the “question asked” is one of the most important ranking factors.
SEO Paid or Organic?
According to MOZ, only 2.8% of people actually click on paid advertising. Industry studies by many high-level SEO providers and analysts have concluded year-after-year that a well optimized websites have 20X more traffic opportunities than paid ads (called “Pay Per Click”) for mobile and desktop searches.
Our team understands the dynamics of search engine algorithms and modern practices necessary to give websites a competitive advantage in search. Companies like Google, Bing, Yahoo, and others are constantly updating their requirements and ranking factors. You need to work with a firm that is agile and up-to-date on best practices.
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